Business Planning and Strategy
Creating a solid business plan is essential for any successful venture. This section provides resources and tools to help you develop, refine, and execute your business strategy, from understanding market trends to setting achievable goals and managing growth.
Books & Articles

A handbook for visionaries, game changers, and challengers, providing a strategic template for developing new or documenting existing business models.

Offers a scientific approach to creating and managing successful startups in an age when companies must innovate more than ever.

Explores how to create uncontested market space and make the competition irrelevant.
Videos & Presentations
Gillian Perkins
A recorded session that walks through the steps of creating a comprehensive business plan.
Edward Shehab
Bill Gross
Insights into the key factors that contribute to startup success, based on data-driven research.